Of books and blurbs – poem written 18 years ago!

I do not apologize for this “naive” poem I wrote in 1996……came across this when I was cleaning my desk at work. Nothing thrills (or embarrasses) me more than coming across an old piece of writing! This comes across as so cliched and trite (“merry brook”?), but I am still smiling after reading it half an hour ago….

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Image courtesy: theadvocate.com

Of books and blurbs

Reading a book is like no other,

Even space travel goes no further

I explore within a single page

The entire earth, Man’s bonded cage.

Books are my passion. My addiction.

A never-ending world of fascination.

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Daughter’s bake sale for charity raises Rs 2400 for Girls home in Kakkanad

The poster for the Charity shop
The poster for the Charity shop

 

It all started 3 weeks ago, when we were in the thick of exams. Anaga was preparing for her 10th and Ananya for her 6th. In between answering questions on Ashoka and Buddhism, Ananya was busy scribbling down a menu card. “What are you doing?”, I asked. “Mummy, this is for the charity sale for Easter. Shika and I are getting it ready.”

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The rape of our Gods in our temples

As the  word “rape” becomes de facto in our daily news and life, I would like to draw your attention  to a real problem that lakhs of devotees face everyday when visiting temples – the rape and abuse of our Gods.

Bear with me for a few minutes as I explain what I mean. This is based totally on my personal experience, and that of a few close friends who shared their experiences once I related mine. My intention is not to hurt any religious sentiments, but as true devotees we need to be fearless in voicing our anger when the system is wrong.

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The Feet that rules the world

I was in Pandhripur, Maharashtra last weekend. It has been my dearest wish to see Lord Vithala, and that wish came true on August 23, 2013. Mere words cannot describe the emotions and the happiness I felt when I saw the Lord’s form, but I sure am about to try!

The Feet that rules the world. And our hearts.

Can you think of a lord who waits to see His devotee

With patience, charm and with arms akimbo?

Can you describe a lord who runs to His devotee

With a smile on His lips and so willingly?

Can you imagine a lord who listens to His devotee’s whim

And comes speedily to where they sing of Him?

Can you conjure a lord who serves His devotee

Cooks, cleans, washes and even sweeps?

Can you believe a lord who has given His Feet

So that every devotee can touch and feel?

Can you divine a lord who has given His blessings

To all irrespective of caste, creed and belief?

If you can do so, then it is only my Vittala Lord

Only Vittala, only Vittala, Vittala, Vittala

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The Freedom to Write. Responsibly.

Responsibility is the price of freedom” – Elbert Hubbard

People demand freedom of speech as compensation for the freedom of thought which they seldom use” – Soren Kierkgaard

Freedom is not worth having if it does not include the freedom to make mistakes” – Mahatma Gandhi

As I celebrate India’s 67th Independence Day, I am amazed at the freedom kids and adults have, to speak what is on their minds. And text, tweet and email it. Even before a thought appears on their tongue, it seems to have appeared in their social media accounts.

So when engagements get broken and friendships take a back seat due to free speech, what is our responsibility as a free society that gets to gab all we want, online and offline? Can we say the first thing that comes to our mind? Or should we think through, calculate the pros and cons and then message it out? Sure, some thoughts don’t need any filter (“Good morning! How are you?”), but what about the ones that hurt, assume, implicate, exploit or anger?

Hmm, tough one, isn’t it? How do we know what will cause negative emotions, and what will not? How do I know if a simple message like “these politicians are morons” will not cause a state-wide bandh and an arrest? How do I know if what I sincerely feel does not set off a ticking bomb? Does this mean I do not voice my angst and my anguish? Does this mean I keep quiet when injustice happens? How else can I share and support the good things happening around me?

Questions are endless. So probably are the answers. The only person who can answer this honestly is you. The freedom to write brings with it the bondage of responsibility. We are accountable for what we write, and every word we write has to be weighed against facts and common sense.

Write every word as if it reflects your integrity. Therein is the true freedom of expression. And probably why great men’s words continue to be spoken time and again.

Wishing you all a year filled with love, freedom and mistakes! And the floor is now open for responsible discussions!!!

 

 

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Do I want you as my son, Kanhaiya?

Do I want you as my son, Kanhaiya?

You steal, you tease, you run, you take

You dance, you lie, you play, you break.

Do I want you as my brother, Kanha?

You twist, you scheme, you chide, you shame

And use me as a pawn in your game.

Do I want you as my husband, Kishan?

You elope, you flirt, you philander, you chase

With 16,108 wives, I do rest my case

Do I want you as my friend, Keshav?

You advice, you confuse, you talk, you pontificate

You charm, you smile, and then refuse to elucidate

No, no, no.

Do I want you as my God, Krishna?

You fight, you kill, you disembowel, you destroy

Every problem I face

You give, you fulfill, you offer, you shower

Every dream I chase

You protect, you bless, you love, you cherish

My every night and day

You watch, you adore, you love more and more

With every breath I take.

Yes, yes, yes.

I want you as my God, Krishna.

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The “Call It As I See It” content marketing update Google must adopt. Now.

Alternate title for SEO:  “Rants from a content marketer about content marketing”

Cartoon from andertoons.com

It was bound to happen. Content marketers (the good ones, that is) spent time and money creating quality content while content farms went laughing all the way to the bank. Then came Google (hero/villain depending on which side of the SEO fence you are in) and turned these content farms out of the playpen. All is well with content marketing.

But Google’s work is not done. Panda, Penguin and other wild animal updates have not touched the real issue in content marketing today. To cut a long rant short, is it just me, or are content marketers looking to make things as complex as possible? Have we ended up creating a hyper- demand for content, and thus become the victim of our own scam? Are we creating content for the sake of creating it?

So here is my update to content marketing that I insist everyone (including Google) need to adopt. Immediately. Presenting the “Call it as I see it” update. Drum rolls please…..

  • Content will no longer be classified as tweet, FB update, LI status, blog, case study etc. All content will be classified based on the purpose – to hoodwink, to sell, or to bore you to death.
  • If content is not original – that is, not rewritten from at least 3-5 different “expert” sources – please call it rehashed.
  • If content is really original and relevant, and cannot be copied, lifted, rehashed, or plagiarized, don’t bother. We marketers see no use for it. Go write a book. And win the Booker.
  • Move over Google. Bing and Yahoo too. We are tired of you dictating what we see. I want a new search engine that brings me only 1 result – exact answer to what I asked. If I ask “When is the next full moon day in January 2013”, why in heaven’s name do I need to see 350,86,456 results in .00002 seconds? Just give me the frigging date for God’s sake.
  • And no, when I ask this question, I DO NOT want to see ads to “Orgy at Newcastle on Full Moon day”. Nor do I want to see “How to create a new full moon?”, “Tired of the current full moon and want a change?” and a list of news, information, images, and events related to full moon. I know I am stretching here, but you get the point, don’t you?

What say, mate?

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No means No. But what are we thinking?

My grandmother had these bunch of homelies that she used constantly to curtail my childish rebellion. One when I wanted to go out and play after dusk – the Gandharva will kidnap you. Or when I did not want to part my hair –  You will not get a handsome husband. But the one that really irritated me no end was the one about being safe – Does not matter if the flower falls on the thorn, or the thorn on the flower, the flower will always get hurt.

Growing up in an extremely close-knit family, where every thought (let alone word or action!) was scrutinized and whetted against an unwritten “Moral Code for behavior set by our ancestors”, I would relegate all these aphorisms as orthodox and behind-the-times. In my mind, my grandmother and my parents lived in an old-fashioned time where a girl could not venture out without her morals questioned.

Such aphorisms are not relevant any more (I would counter in my mind). Men are modern now, more educated and sensitive, and respect a woman for who she is and what she does. The modern man really understands that “No means no”.

Looks like I am wrong. Totally. Especially when when I read newspapers nowadays. While my grandmother, if she was alive, would have been troubled and saddened,  she also would not be surprised – this is bound to happen to girls who cross the line.

Looks like it does not matter how developed we become as a nation. Or educated. Or liberated. Our mind continues to dwell in pre-historic times where men can do as they want, and women need to toe the line.

So here are the top 5 homelies that I am going to drill into my daughters as they grow up in “Modern” India, amidst educated and modern men.

  • Do not step out without a proper escort – ideally 3-4 male and female members of your family – or else the gandharva will kidnap and rape you
  • It does not matter if you part your hair or not – men will always look at you as a piece of meat they can eat any time, any how
  • No dates, no bars or discos, no going to the movies or to shop after 6 PM, no malls, no restaurants, no beaches, no colleges, no education, no career, no nothing. Forget women’s lib – those fairy stories exist only in the farthest recesses of a paleolithic woman’s mind
  • To heck with good touch and bad touch. From now on, NO TOUCH rules. This rule extends to all male members of the family. Including the uncle who loves to pinch cheeks. Instead of asking my girls to behave nicely with strangers and guests, I will insist that they treat everyone with suspicion.
  • Whether the thorn falls on the flower, or the flower on the thorn, you will get hurt. So listen to me.

And grandma, you were right. I wish every girl had a grandmother like you.

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